Starbucks’ cold brews ride the protein wave

Brands are introducing protein-rich products to meet growing health consciousness in India. Starbucks now offers protein-infused cold foam for iced drinks. This move aims to integrate wellness into daily routines. A standard iced coffee already contains significant protein, and the added foam boosts it further. Starbucks is also providing zero-sugar options. This trend targets health-aware consumers who value their lifestyle.