Did soft Hindutva hit Uddhav hard? Behind the setback of ‘Thackeray brand’ in BMC

The Shiv Sena (Uddhav Balasaheb Thackeray) and Raj Thackeray’s Maharashtra Navnirman Sena (MNS) combine had framed the BMC polls as a battle to “save the Marathi manoos and Mumbai, projecting the contest as both an assertion of regional pride and a referendum on the Thackeray legacy. ​The reunion of Uddhav Thackeray and Raj Thackeray after nearly two decades was billed as an acid test for the Thackeray brand.