Will AI take our jobs, or is the bubble about to burst? Here’s what the Salesforce story tells us

Rising fears about AI-driven job losses are colliding with a more complex reality. Using Salesforce as a case study, the story examines how early confidence in large language models has given way to concerns over reliability, accountability, and trust. The company’s layoffs and subsequent pullback from AI-first rhetoric reveal that automation is reshaping work unevenly, exposing organisational choices as much as technological limits.