Apple has unexpectedly laid off dozens of sales staff, impacting enterprise, education, and government teams. This move is seen as a strategic shift, potentially favoring third-party resellers over direct sales to institutional clients. While Apple cites streamlining, employees believe it’s a cost-cutting measure. The deepest cuts hit the government sales division, with some long-term employees affected just as the company anticipates a record quarter. Apple encourages affected staff to seek other internal roles.
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- February 12, 2026
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