Microsoft CEO Satya Nadella says enterprises using AI are paying twice—once in cash, once in proprietary knowledge. In a post viewed 5.7 million times, he calls it the “Reverse Information Paradox”: every prompt, eval and correction leaks institutional know-how to model providers. He flags the irony of fair use for vendors, restrictive terms for buyers, and offers a five-point fix: Control, Capability, Choice, Cost, Compound.
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