‘Musk like a Yanomamo Indian with AK-47’: Why your Twitter engagement has dropped

The post he was referring to was not a casual complaint about low likes, nor the usual algorithmic folklore that surfaces whenever someone’s reach dips. It came from an X user called BLΛC, an artist who said he had spent four years on the platform, built more than 60,000 followers, posted every day with discipline, and then watched his reach fall by more than 40% over three months without changing anything about his work.