Rs 20,000 crore gold, silver rush: What will people buy this Akshaya Tritiya?

India’s gold and silver markets anticipate over Rs 20,000 crore in sales this Akshay Tritiya, a rise from last year’s Rs 16,000 crore, despite record-high prices. Consumers are shifting towards lightweight jewelry and silver, with a notable decline in the volume of metals purchased, indicating value growth driven by price escalation rather than increased consumption.