Karan Johar on Shah Rukh Khan’s deep involvement in KKR

Karan Johar highlights Bollywood actors’ increasing involvement in business ventures beyond films. He cites Shah Rukh Khan’s deep engagement with his IPL team, KKR, as a prime example of a successful, hands-on partnership. Johar also mentions Alia Bhatt and Katrina Kaif’s active roles in their respective brands, emphasizing genuine commitment over mere celebrity endorsement.