Tourism in J&K on revival path, says govt; data shows slump in 2025 after Pahalgam attack

Jammu and Kashmir’s tourism sector is showing signs of recovery following a significant downturn after the April 2025 Pahalgam terror attack. Government initiatives, including promotional efforts, have boosted tourist footfalls during the winter season. Despite a dip in 2025 compared to 2024, efforts are underway to further revive the industry, which contributes substantially to the state’s economy.