Tesla marketing strategy debate: Gary Black urges Musk to boost brand equity; FSD take rate at 15%

Investment advisor Gary Black is urging Tesla to enhance its marketing, emphasizing that engineering alone isn’t enough in the AI era. Citing Steve Jobs, Black highlighted the importance of customer experience, noting Tesla’s Full Self-Driving technology has a low 15% take rate. He stressed that building brand equity is crucial for increasing Tesla’s intrinsic value.