Apple picks Google over OpenAI for Siri: ChatGPT-maker loses big; What went wrong

Apple picked Google’s Gemini to power its next-generation Siri, sidelining OpenAI in the process. The decision came after Apple spent a year testing partners and struggling with its own AI models. While Google’s Gemini 3 topped industry benchmarks, OpenAI issued a “code red” to fix ChatGPT’s quality problems. For the ChatGPT maker, losing Apple’s core AI deal signals trouble ahead.