TOI Survey On Consumer Behaviour: Fitness, OTT, and food top 2025 priorities; taste, comfort drive choices

Indians are prioritizing fitness, with visible results being key for many. Entertainment sees a surge in OTT consumption, while mindful scrolling increases. Financially, budgeting and goal-setting are paramount. Travel experiences are driven by relaxation and shareable aesthetics. Comfort food reigns supreme, with taste quality being the ultimate food experience driver.

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