CEO Scott Tannen’s 7 cues that quietly tell employers you walked in casually

Scott Tannen, CEO of Boll & Branch, uses one early interview question to test seriousness. Candidates who cannot explain the company reveal more than ignorance—they signal indifference. Here, we examine the seven subtle cues that tell employers you came unprepared, and why curiosity, context and intent now separate strong applicants from the rest.