Instagram Vs TikTok: Mosseri critiques rival’s strategy, outlines TV app plans

Instagram’s Adam Mosseri sees TikTok excelling at surfacing new content but potentially faltering by becoming a “super app” for Western users. He highlighted Instagram’s business and monetization strengths, noting US pressure on TikTok provided a competitive advantage. Mosseri also discussed Instagram’s TV app experiments and future plans for user feed control and augmented reality integration.

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