How Trump Tariffs may make Zara and H&M’s ‘China problem’ that of entire Europe

Chinese e-commerce giant Shein is rapidly dominating global markets, surpassing established players like Zara and H&M. This surge is fueled by a redirection of low-cost goods to Europe, bypassing US trade restrictions. European retailers face intense price competition, prompting French President Macron to threaten tariffs over the widening trade deficit.