Many young professionals are rethinking their career choices. The allure of prestigious Big 4 firms like PwC, Deloitte, EY, and KPMG is fading. Employees report long hours, slow promotions, and a feeling of being undervalued. This trend reflects a broader shift where younger generations prioritize work-life balance, meaningful work, and genuine growth over brand names alone.
It’s all meaningless: Why prestige no longer satisfies young talent; culture matters
