Luckin Coffee, known for unseating Starbucks in China, is now venturing into the US market with its app-driven model. The coffee chain has opened multiple locations in New York, emphasizing mobile orders and discounts to attract customers. While experts question the long-term sustainability of this aggressive pricing strategy, Starbucks CEO acknowledges Luckin’s innovative approach to product development.
China’s app-first cafe disruptor; dethrones Starbucks in China, US push begins
