BEUC has filed a complaint with the European Commission, alleging that Shein uses “dark patterns” to manipulate consumers into overspending. These deceptive tactics, like countdown timers and excessive notifications, are designed to drive mass consumption. The Indian government is also addressing similar concerns, urging e-commerce platforms to regulate these manipulative practices, reflecting a global crackdown on such tactics.
Regulatory heat: Shein under fire in EU; hit with same complaint as Flipkart, Amazon in India
