In 1998, Jeff Bezos expressed interest in acquiring Netflix as part of Amazon’s video market expansion, but co-founders Reed Hastings and Marc Randolph declined the exploratory proposal, which suggested a price in the low eight figures. Hastings also recounted their unsuccessful attempt to sell Netflix to Blockbuster, aiming to avoid future competition, but Blockbuster showed no interest in the acquisition.
When Amazon’s Jeff Bezos tried to buy Netflix, but the founders said no
